For 21 years ghd has raised over $24 million USD for breast cancer charities worldwide with our annual dedicated pink collection. Every product purchased from the pink collection contributes $20 to the National Breast Cancer Foundation.

This year our limited edition platinum+ is wrapped in a luxurious fondant pink, accompanied by a coordinating heat-resistant bag¹. 

The ghd platinum+ smart styler is equipped with ultra-zone™ technology, adapting to your hair to create a personalised styling experience. Featuring infinity sensors in each plate to monitor heat distribution 250 times per second, in order to maintain the optimal 185ºC styling temperature at all times. For salon-worthy heat styling that doesn't compromise the integrity of your hair, this pink fondant straightener delivers 70% stronger hair², 75% more shine³ and 2x more colour protection².

With universal voltage and automatic sleep mode after 30 minutes of non-use, you can style stress-free anywhere in the world. Carry safely in the accompanying heat-resistant bag¹, in matching pink with a luxe finish.

Feel empowered every time you style your hair and love yourself first with the ghd platinum+ hair straightener in pink fondant - your friendly self-check reminder.

¹heat-resistant bag should only be used with ghd products
²reduced breakage and 2 x more colour protection vs a styler working at 230ºC
³technical test in a lab on brunette hair, measured vs naturally dried